Visual Identity - The Early Action Project

I designed the visual identity for Early Action, a nonprofit working to ensure every child has access to high-quality early learning and care. Their mission focuses on equity, opportunity, and building strong foundations during the most critical years of a child’s development. The concept behind the visual identity is rooted in the idea of foundations. Just as strong foundations are essential in construction, early childhood experiences form the base for lifelong learning and development. To reflect this, I designed the logo using block shapes inspired by classic children's toys. These shapes represent more than play, they support cognitive development, motor skills, problem-solving, creativity, and independent exploration. The visual identity is both playful and grounded, capturing the spirit of Early Action’s work and the powerful role early education plays in shaping future success.